Strategies: The Journal of Legal Marketing

COPYRIGHT TV Trade Media, Inc.
COPYRIGHT GALE, Cengage Learning. All rights reserved.

COPYRIGHT GALE, Cengage Learning. All rights reserved

from April 2007
Last Number: September 2017

Legal Marketing Association
ISSN 1099-0127




Cantidad de documentos en esta fuente: 1239

April 01, 2008

  • Rebrand new lateral partners to win clients, attract more talent and keep a seat at the executive table.

  • Leading the green trend.

  • The moral argument for sustainability & green practices.

  • Ask the authorities.

  • The skills and attributes you need in your toolbox.

    • June 01, 2008

  • Client feedback interviews--a winning combination for everyone.

  • CI 2: a competitive intelligence analysis on competitive intelligence.

  • ROI for CI--one firm's perspective: real results for competitive intelligence.

  • Service: what your clients' clients think.

  • Steps to battling negative blogs.

  • Special rules for specialists.

    • July 01, 2008

  • The question: with all the attention focused on being "green," how does a firm with clients that are not considered green tout its own program?

  • Down economy = marketing opportunity.

  • Mining your prospective client's 10k for biz-dev jewels.

  • Second life breathes new life into law firm marketing.

  • Which came first, the chicken or the egg? Or in this case, the recruits or the reputation?

  • Your outlook address book is so 2002: online networking tools more than a fad.

    • January 01, 2008

  • Ask the Authorities.

  • Legal marketing around the globe: focus on Latin America.

  • Two novices given the keys to the Porsche.

  • The center for association growth provides expertise, dedication.

  • The road to better retention of associates: make sure the experience base sticks around.

    • November 01, 2007

  • Becoming fluent in business concepts: mastered M&A? Learned litigation? Internalized IP? Good. Now, can you measure a carbon footprint?

  • Effective e-mail marketing for law firms: e-mail marketing systems can improve a law firm's client service and ensure consistency.

  • Mind your language: or a guide to understanding why your tone of voice is central to your brand and how to manage it.

  • The culture of volunteerism.

  • The most important difference in legal selling: time.

  • When the market boom goes bust: as the credit crunch hits M&A, marketers can step up.

  • Ask the authorities.

    • February 01, 2008

  • Adjusting your communication style: dealing with the difficult and challenging personality.

  • Ask the authorities.

  • When your newsletter is my spam.

  • It's not easy being pink: the pitfalls--and necessities--of marketing events to female decision-makers.

  • Six reasons newsletters fail.

  • The six sins of legal Web site design.

    • March 01, 2008

  • A personal marketing plan: discover multiple paths to your next opportunity.

  • Ask the authorities.

  • Creating the perfect marketing department--to build or to buy?

  • Rankings then and now: you've come a long way, baby!

  • What's being used--and what isn't--in the technology realm.

    • June 01, 2007

  • Innovate to differentiate in an online world.

  • Marketing trends from Down Under: with account executives and more business development, Australian marketers are honing their message.

  • Media communications from across the Atlantic.

  • PR in the age of search engine optimization: five ways to boost your firm's ROI through SEO.

  • Seeking the Holy Grail: creating an incentive plan that works.

  • The art of the kickoff meeting: how to avoid KitchenSinkitis and other ailments.

    • July 01, 2007

  • Alice in wonderland comes to New York law: marketing through the new advertising rules.

  • Drowning in rules.

  • Law firm ad rules in Europe: do's, don'ts and "do differently".

  • Wait, maybe I do want to be a lawyer....