Forces shaping the profession: the four Ps: the CPA profession is thriving. The image of CPAs is incredibly strong with American public and business leaders. Now more than ever, CPAs are in great demand. But the work of maintaining a strong profession is never done.

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Author: Melancon, Barry

Position: Certified public accountants

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Forces shaping the profession: the four Ps: the CPA profession is thriving. The image of CPAs is incredibly strong with American public and business leaders. Now more than ever, CPAs are in great demand. But the work of maintaining a strong profession is never done.

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